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These mba books will useful to most of the students who were prepared for competitive exams. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. Marketing management contains five modules namely marketing concepts and challenges. Mba rural marketing notes pdf download mba 4th sem study. Mba124 marketing management closedbook examination. Find materials for this course in the pages linked along the left. Youll explore product development, consumer behavior analysis, market definition and the.
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